The purpose of this paper is to evaluate employee engagement strategies applied by the Botswana Private Sector with reference to Choppies Retail Store in Botswana. The focus of the paper, Choppies Botswana, is one of the fastest growing retail companies. The Chain store’s growth notwithstanding, it is currently experiencing challenges related to lack of employee commitment due to non-engagement on the part of management. Additionally, the retail chain is beset with problems related to unsatisfactory customer service and a low level of minimum wage. According to the available body of literature, employee engagement exists when employees are committed to organizational goals and success. Employee engagement strategies usually used by management are employee rewards and communication. Employee rewards is the recognition and rewarding of outstanding performance employees. Communication is entails deliberate efforts by management in imparting or exchanging information about the organization through different means of communication. Engagement strategies are therefore, critical in employee engagement in an organisation such as Choppies Retail Stores. The chain can implement this strategy in its organisational system by rewarding outstanding employee performance. Rewards are an incentive for more employee input and effort. The findings of this paper proved that the application of these strategies has the potential to increase organisational profitability. The researcher recommends that Choppies Retail Stores designs and implements a detailed written plan for employee engagement strategy. This is a paper of relevance to both policy makers in the Botswana Private Sector, Private Sector Trade Unions, and employees of Choppies Retail Stores.
| Published in | International Journal of Economic Behavior and Organization (Volume 9, Issue 4) |
| DOI | 10.11648/j.ijebo.20210904.14 |
| Page(s) | 141-150 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2021. Published by Science Publishing Group |
Botswana Private Sector, Choppies Retail Store, Employee Engagement Strategies
| [1] | S. Kular, M. Gatenby, C. Rees, E. Soane and K. Treiss, "Employee Engagement: A Literature Review," Working Paper Series, no. 19, pp. 1-33, October 2008 2009. |
| [2] | M. Bedarkar and D. Pandita, "A study on the drivers of employee engagement impacting employee performance," Procedia - Social and Behavioral Sciences, vol. 133, pp. 106 - 115, 2014. |
| [3] | M. Kaliannan and S. A. Narh, "Effective Employee Engagement and Organizational Success: A Case Study," Procedia - Social and Behavioral Sciences, vol. 172, pp. 161 - 168, January 2015. |
| [4] | M. Kahnnan and N. N. Adjovu, "Effective employee engagement and organizational success: a case study," Procedia - Social and Behavioral Sciences, vol. 172, pp. 161-168, 2015. |
| [5] | R. J. Vance, Employee Engagement and Commitments, Alexandria, VA: SHRM Foundadtion, 2006. |
| [6] | Choppies, "About Choppies Botswana," 2018. [Online]. Available: https://choppies.co.bw/about-us/. |
| [7] | V. Baatweng, "What are the Key Lessons from Choppies For Botswana?," 19 August 2019. [Online]. Available: http://www.sundaystandard.info/what-are-key-lessons-choppies-botswana. |
| [8] | W. Kahn, "Psychological conditions of personal engagement and disengagement at work," Academy of Management Journal, vol. 4, pp. 692-724, 1990. |
| [9] | J. Young, "Heroes of Employee Engagement: No. 9 William Kahn," 03 May 2018. [Online]. Available: https://peakon.com/blog/future-work/william-kahn-employee-engagement/. |
| [10] | Poppulo, "Employee Engagement Theory – The Different Approaches," 11 January 2019. [Online]. Available: https://www.poppulo.com/blog/employee-engagement-theory/ |
| [11] | K. Kruse, "What is Employee Engagement?," 22 June 2012. [Online]. Available: https://www.forbes.com/sites/kevinkruse/2012/06/22/employee-engagement-what-and-why/#6700c697f372. |
| [12] | J. Anitha, "Determinants of employee engagement and their impact on employee performance," International Journal of Productivity and Performance Management, vol. 63, pp. 308-323, 2014. |
| [13] | EngageforSuccess, "What is Employee Engagement?," 2019. [Online]. Available: https://engageforsuccess.org/what-is-employee-engagement. |
| [14] | D. Orr and H. Matthews, "Employee engagement and OD strategies," OD Practitioner, vol. 40, no. 2, pp. 17-23, 2008. |
| [15] | G. Robertson-Smith and C. Markwick, Employee Engagement: A review of current thinking, Brighton: Institute for Employment Studies, 2009. |
| [16] | B. Armstrong, "Top Four Benefits of Employee Engagement," 20 February 2018. [Online]. Available: https://www.achievers.com/blog/top-4-benefits-employee-engagement/. |
| [17] | R. Suff, "Vodaphone Entertaining Employment Engagement Strategy," IRS Employment Review, p. 896, 2008. |
| [18] | F. Cattesuw, E. Flynn and Vonderhost, "Employee Engagement: Boosting Productivity in Turbulent Times," Organization Development Journal, vol. 25, no. 2, pp. 151-157, 2007. |
| [19] | Dell, "Community and Employee Engagement," 2008. [Online]. Available: www.dell.com/content/topics/global.aspx/about_dell/values/community_outr. |
| [20] | D. Arbutina, "Employee Engagement is the New Competitive Advantage," 2009. [Online]. Available: https://cdn.ymaws.com/www.recognition.org/resource/resmgr/imported/DianaArbutinaEmployeeEngagement.pdf |
| [21] | N. Wickham, "14 Benefits of Employee Engagement - Backed By Research," 26 April 2018. [Online]. Available: https://www.quantumworkplace.com/future-of-work/14-benefits-of-employee-engagement-backed-by-research. |
| [22] | K. Davis, "3 Key Benefits of Employee Engagement (Stastics Included)," 3 April 2018. [Online]. Available: https://www.bamboohr.com/blog/major-benefits-employee-engagement/. |
| [23] | V. Kumar and A. Pansari, "Measuring the Benefits of Employee Engagement," 16 June 2015. [Online]. Available: https://sloanreview.mit.edu/article/measuring-the-benefits-of-employee-engagement/. |
| [24] | G. Gruber, "6 Ways You Can Benefit From Employee Engagement," 27 May 2013. [Online]. Available: https://explorance.com/blog/6-ways-you-can-benefit-from-employee-engagement-2/. |
| [25] | M. Burke, "Six Proven Benefits of Engaged Employees and Why This Matters," 2019. [Online]. Available: https://inside.6q.io/benefits-of-engaged-employees/. |
| [26] | Foundation Trust Network, "Realising the benefits of employee engagement," Unipart House, Oxford, 2013. |
| [27] | L. H. Dowdle, "Employee Engagement Activities Used by Nike, Virgin America, Hyatt & more," 25 January 2017. [Online]. Available: https://medium.com/moderncompany/employee-engagement-activities-used-by-nike-virgin-america-hyatt-more-316defa1ce40 |
| [28] | A. Robins, "6 Amazing Benefits of Employee Engagement," 24 March 2017. [Online]. Available: https://www.officevibe.com/blog/employee-engagement-benefits# |
| [29] | P. Juneja, "Benefits of Employee Engagement," 2015. [Online]. Available: https://www.managementstudyguide.com/benefits-of-employee-engagement.htm. |
| [30] | R. S. Wellins, P. Bernthal and M. Phelps, "Employee Engagement: The Key to Realizing Competitive Advantage," Development Dimensions International, Pittsburg, 2015. |
| [31] | D. Grossman, "The 9 Key Benefits of an Engaged Workforce," 18 February 2018. [Online]. Available: https://www.yourthoughtpartner.com/blog/the-9-key-benefits-of-an-engaged-workforce. |
| [32] | R. Reilly, "Five Ways to Improve Employee Engagement Now," 2019. [Online]. Available: https://www.gallup.com/workplace/231581/five-ways-improve-employee-engagement.aspx. |
| [33] | P. B. Stark, "Is Your Employee Engagement Strategy Falling Short?," 5 March 2015. [Online]. Available: https://peterstark.com/beyond-employee-engagement-white-paper/. |
| [34] | C. Newbery, "Six HR strategies for improving employee engagement," 29 October 2019. [Online]. Available: https://www.ciphr.com/advice/six-hr-strategies-for-improving-employee-engagement/. |
| [35] | N. Raghuvanshi, "The Best HR Strategies to Boost Employee Engagement," 16 January 2018. [Online]. Available: https://www.softwaresuggest.com/blog/hr-strategies-boost-employee-engagement/. |
| [36] | Institute for Employment Studies, "Guide to Engagement for HR," National Institute for Health Research, London, 2009. |
| [37] | S. Markos and M. S. Sridevi, "Employee Engagement: The Key to Improving Performance," International Journal of Business and Management, vol. 5, no. 12, pp. 89-96, December 2010. |
| [38] | PratimaSarangi and B. Nayak, "Employee Engagement and Its Impact on Organizational Success– A Study in Manufacturing Company, India," IOSR Journal of Business and Management, vol. 18, no. 4, pp. 52-57, 2016. |
| [39] | A. Towler, "Employee engagement: Definition, benefits and evidence-based practices on how to improve your employees' engagement," 31 August 2018. [Online]. Available: https://www.ckju.net/en/dossier/employee-engagement-definition-benefits-and-evidence-based-practices-how-improve-your-employees-engagement. |
| [40] | D. DeRosa, "The 5 Most Successful Employee Engagement Strategies," 12 August 2019. [Online]. Available: https://www.onpointconsultingllc.com/blog/employee-engagement-strategies. |
| [41] | T. Salonek, "10 Ways to Foster Employee Engagement," 2017. [Online]. Available: https://www.bizjournals.com/bizjournals/how-to/human-resources/2016/12/10-ways-to-foster-employee-engagement.html. |
| [42] | B. Menguc, S. Auh, M. Fisher and A. Haddad, "To be engaged or not to be engaged: The antecendets and consequence of service employees engagement," Journal of Business Research, pp. 2163-2710, 2013. |
| [43] | G. Hynes, "Improving employees interpersonal communication competencies: A qualitative study," Business Communication Quarterly, vol. 75, pp. 466-475, 2012. |
| [44] | S. Osborne and M. S. Hammoud, "Effective Employee Engagement in the Workplace," International Journal of Applied Management and Technology, vol. 16, no. 1, p. 50–67, 2017. |
| [45] | W. Brick, "Employee recognition programs critical to workplace culture," 14 December 2012. [Online]. Available: https://www.td.org/Publications/Magazines/The-Public-Manager/Archives/2012/Winter/Employee-Recognition-Programs. |
| [46] | R. P. Shilpa, "Employee Engagement: Tool for sucess of an organization," International Journal of Social Science & Interdisciplinary Research, vol. 2, no. 5, May 2013. |
| [47] | L. Branham, The seven hidden reasons employees leave: How to recognize the subtle signs and act before it's too late, New York: AMACON, 2005. |
| [48] | D. Guest, "Employee engagement: a sceptical analysis," Journal of Organizational Effectiveness: People and Performance, vol. 1, no. 2, pp. 141-156, 2014. |
| [49] | J. Preston, "Richard Branson: The best way to engage employees," 9 November 2016. [Online]. Available: https://www.virgin.com/entrepreneur/richard-branson-best-way-engage-employees. |
| [50] | R. Ryan and E. Deci, "Self-Determination Theory and Facilitation of Intrinsic Motivation, Social Development and Well Being," American Psychologist, vol. 55, pp. 68-78, 2000. |
| [51] | D. Demovsek, "Creating highly engaged and committed employee starts at the top and ends at the bottom line," Credit Union National Association Inc., London, 2008 |
APA Style
Theophilus Tshukudu. (2021). Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store. International Journal of Economic Behavior and Organization, 9(4), 141-150. https://doi.org/10.11648/j.ijebo.20210904.14
ACS Style
Theophilus Tshukudu. Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store. Int. J. Econ. Behav. Organ. 2021, 9(4), 141-150. doi: 10.11648/j.ijebo.20210904.14
AMA Style
Theophilus Tshukudu. Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store. Int J Econ Behav Organ. 2021;9(4):141-150. doi: 10.11648/j.ijebo.20210904.14
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ijebo.20210904.14,
author = {Theophilus Tshukudu},
title = {Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store},
journal = {International Journal of Economic Behavior and Organization},
volume = {9},
number = {4},
pages = {141-150},
doi = {10.11648/j.ijebo.20210904.14},
url = {https://doi.org/10.11648/j.ijebo.20210904.14},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20210904.14},
abstract = {The purpose of this paper is to evaluate employee engagement strategies applied by the Botswana Private Sector with reference to Choppies Retail Store in Botswana. The focus of the paper, Choppies Botswana, is one of the fastest growing retail companies. The Chain store’s growth notwithstanding, it is currently experiencing challenges related to lack of employee commitment due to non-engagement on the part of management. Additionally, the retail chain is beset with problems related to unsatisfactory customer service and a low level of minimum wage. According to the available body of literature, employee engagement exists when employees are committed to organizational goals and success. Employee engagement strategies usually used by management are employee rewards and communication. Employee rewards is the recognition and rewarding of outstanding performance employees. Communication is entails deliberate efforts by management in imparting or exchanging information about the organization through different means of communication. Engagement strategies are therefore, critical in employee engagement in an organisation such as Choppies Retail Stores. The chain can implement this strategy in its organisational system by rewarding outstanding employee performance. Rewards are an incentive for more employee input and effort. The findings of this paper proved that the application of these strategies has the potential to increase organisational profitability. The researcher recommends that Choppies Retail Stores designs and implements a detailed written plan for employee engagement strategy. This is a paper of relevance to both policy makers in the Botswana Private Sector, Private Sector Trade Unions, and employees of Choppies Retail Stores.},
year = {2021}
}
TY - JOUR T1 - Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store AU - Theophilus Tshukudu Y1 - 2021/12/24 PY - 2021 N1 - https://doi.org/10.11648/j.ijebo.20210904.14 DO - 10.11648/j.ijebo.20210904.14 T2 - International Journal of Economic Behavior and Organization JF - International Journal of Economic Behavior and Organization JO - International Journal of Economic Behavior and Organization SP - 141 EP - 150 PB - Science Publishing Group SN - 2328-7616 UR - https://doi.org/10.11648/j.ijebo.20210904.14 AB - The purpose of this paper is to evaluate employee engagement strategies applied by the Botswana Private Sector with reference to Choppies Retail Store in Botswana. The focus of the paper, Choppies Botswana, is one of the fastest growing retail companies. The Chain store’s growth notwithstanding, it is currently experiencing challenges related to lack of employee commitment due to non-engagement on the part of management. Additionally, the retail chain is beset with problems related to unsatisfactory customer service and a low level of minimum wage. According to the available body of literature, employee engagement exists when employees are committed to organizational goals and success. Employee engagement strategies usually used by management are employee rewards and communication. Employee rewards is the recognition and rewarding of outstanding performance employees. Communication is entails deliberate efforts by management in imparting or exchanging information about the organization through different means of communication. Engagement strategies are therefore, critical in employee engagement in an organisation such as Choppies Retail Stores. The chain can implement this strategy in its organisational system by rewarding outstanding employee performance. Rewards are an incentive for more employee input and effort. The findings of this paper proved that the application of these strategies has the potential to increase organisational profitability. The researcher recommends that Choppies Retail Stores designs and implements a detailed written plan for employee engagement strategy. This is a paper of relevance to both policy makers in the Botswana Private Sector, Private Sector Trade Unions, and employees of Choppies Retail Stores. VL - 9 IS - 4 ER -
Email: