Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example

Yingying Sun; Zhi Chen

doi:doi:10.11648/j.si.20200806.13

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Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example

Yingying Sun, Zhi Chen

Published in Science Innovation (Volume 8, Issue 6)

Received: 23 November 2020 Published: 18 January 2021

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Abstract

In the last few years, China's Internet finance has been extremely hot, and Internet financial products develop rapidly. Duo to having the advantages of high profitability, low threshold, various types, convenience and fast transaction, Internet financial products is favored by more families. Especially for the new middle class who have high education and high income, they are more likely to accept Internet financial products. Therefore, Internet finance may have a significant impact on the change of asset allocation structure of the new middle class households. So this paper is based on the Allocation of Household Assets questionnaire data of the new middle class in Shandong Province, analyzed the difference in assets structure between the new middle family of considering Internet financial investment and no consider the Internet financial investment. It is concluded that believes that Internet finance can increase the degree of diversification of the new middle class family assets, encourage households to take part in the financial market, and promote the proportion of investment in risky financial assets. Finally, this paper proposes to some policy suggestions that strengthening the publicity of Internet finance, continuing to encourage the innovation of financial products, and preventing risks of Internet finance, which is to promote the healthy and stable development of Internet finance in China.

Published in	Science Innovation (Volume 8, Issue 6)
DOI	10.11648/j.si.20200806.13
Page(s)	170-175
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Internet Finance, The New Middle Class, Household Financial Assets Allocation

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APA Style

Yingying Sun, Zhi Chen. (2021). Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example. Science Innovation, 8(6), 170-175. https://doi.org/10.11648/j.si.20200806.13

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ACS Style

Yingying Sun; Zhi Chen. Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example. Sci. Innov. 2021, 8(6), 170-175. doi: 10.11648/j.si.20200806.13

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AMA Style

Yingying Sun, Zhi Chen. Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example. Sci Innov. 2021;8(6):170-175. doi: 10.11648/j.si.20200806.13

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@article{10.11648/j.si.20200806.13,
  author = {Yingying Sun and Zhi Chen},
  title = {Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example},
  journal = {Science Innovation},
  volume = {8},
  number = {6},
  pages = {170-175},
  doi = {10.11648/j.si.20200806.13},
  url = {https://doi.org/10.11648/j.si.20200806.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20200806.13},
  abstract = {In the last few years, China's Internet finance has been extremely hot, and Internet financial products develop rapidly. Duo to having the advantages of high profitability, low threshold, various types, convenience and fast transaction, Internet financial products is favored by more families. Especially for the new middle class who have high education and high income, they are more likely to accept Internet financial products. Therefore, Internet finance may have a significant impact on the change of asset allocation structure of the new middle class households. So this paper is based on the Allocation of Household Assets questionnaire data of the new middle class in Shandong Province, analyzed the difference in assets structure between the new middle family of considering Internet financial investment and no consider the Internet financial investment. It is concluded that believes that Internet finance can increase the degree of diversification of the new middle class family assets, encourage households to take part in the financial market, and promote the proportion of investment in risky financial assets. Finally, this paper proposes to some policy suggestions that strengthening the publicity of Internet finance, continuing to encourage the innovation of financial products, and preventing risks of Internet finance, which is to promote the healthy and stable development of Internet finance in China.},
 year = {2021}
}

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TY  - JOUR
T1  - Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example
AU  - Yingying Sun
AU  - Zhi Chen
Y1  - 2021/01/18
PY  - 2021
N1  - https://doi.org/10.11648/j.si.20200806.13
DO  - 10.11648/j.si.20200806.13
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 170
EP  - 175
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20200806.13
AB  - In the last few years, China's Internet finance has been extremely hot, and Internet financial products develop rapidly. Duo to having the advantages of high profitability, low threshold, various types, convenience and fast transaction, Internet financial products is favored by more families. Especially for the new middle class who have high education and high income, they are more likely to accept Internet financial products. Therefore, Internet finance may have a significant impact on the change of asset allocation structure of the new middle class households. So this paper is based on the Allocation of Household Assets questionnaire data of the new middle class in Shandong Province, analyzed the difference in assets structure between the new middle family of considering Internet financial investment and no consider the Internet financial investment. It is concluded that believes that Internet finance can increase the degree of diversification of the new middle class family assets, encourage households to take part in the financial market, and promote the proportion of investment in risky financial assets. Finally, this paper proposes to some policy suggestions that strengthening the publicity of Internet finance, continuing to encourage the innovation of financial products, and preventing risks of Internet finance, which is to promote the healthy and stable development of Internet finance in China.
VL  - 8
IS  - 6
ER  -

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Author Information

Yingying Sun

Department of Accounting, Shandong Technology and Business University, Yantai,China
Zhi Chen

Department of Accounting, Shandong Technology and Business University, Yantai,China

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Plain Text BibTeX RIS

APA Style

Yingying Sun, Zhi Chen. (2021). Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example. Science Innovation, 8(6), 170-175. https://doi.org/10.11648/j.si.20200806.13

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ACS Style

Yingying Sun; Zhi Chen. Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example. Sci. Innov. 2021, 8(6), 170-175. doi: 10.11648/j.si.20200806.13

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AMA Style

Yingying Sun, Zhi Chen. Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example. Sci Innov. 2021;8(6):170-175. doi: 10.11648/j.si.20200806.13

Copy | Download

@article{10.11648/j.si.20200806.13,
  author = {Yingying Sun and Zhi Chen},
  title = {Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example},
  journal = {Science Innovation},
  volume = {8},
  number = {6},
  pages = {170-175},
  doi = {10.11648/j.si.20200806.13},
  url = {https://doi.org/10.11648/j.si.20200806.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20200806.13},
  abstract = {In the last few years, China's Internet finance has been extremely hot, and Internet financial products develop rapidly. Duo to having the advantages of high profitability, low threshold, various types, convenience and fast transaction, Internet financial products is favored by more families. Especially for the new middle class who have high education and high income, they are more likely to accept Internet financial products. Therefore, Internet finance may have a significant impact on the change of asset allocation structure of the new middle class households. So this paper is based on the Allocation of Household Assets questionnaire data of the new middle class in Shandong Province, analyzed the difference in assets structure between the new middle family of considering Internet financial investment and no consider the Internet financial investment. It is concluded that believes that Internet finance can increase the degree of diversification of the new middle class family assets, encourage households to take part in the financial market, and promote the proportion of investment in risky financial assets. Finally, this paper proposes to some policy suggestions that strengthening the publicity of Internet finance, continuing to encourage the innovation of financial products, and preventing risks of Internet finance, which is to promote the healthy and stable development of Internet finance in China.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Research on the Influence of Internet Finance on the Allocation of Household Assets in the New Middle Class: Setting Shandong Province as an Example
AU  - Yingying Sun
AU  - Zhi Chen
Y1  - 2021/01/18
PY  - 2021
N1  - https://doi.org/10.11648/j.si.20200806.13
DO  - 10.11648/j.si.20200806.13
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 170
EP  - 175
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20200806.13
AB  - In the last few years, China's Internet finance has been extremely hot, and Internet financial products develop rapidly. Duo to having the advantages of high profitability, low threshold, various types, convenience and fast transaction, Internet financial products is favored by more families. Especially for the new middle class who have high education and high income, they are more likely to accept Internet financial products. Therefore, Internet finance may have a significant impact on the change of asset allocation structure of the new middle class households. So this paper is based on the Allocation of Household Assets questionnaire data of the new middle class in Shandong Province, analyzed the difference in assets structure between the new middle family of considering Internet financial investment and no consider the Internet financial investment. It is concluded that believes that Internet finance can increase the degree of diversification of the new middle class family assets, encourage households to take part in the financial market, and promote the proportion of investment in risky financial assets. Finally, this paper proposes to some policy suggestions that strengthening the publicity of Internet finance, continuing to encourage the innovation of financial products, and preventing risks of Internet finance, which is to promote the healthy and stable development of Internet finance in China.
VL  - 8
IS  - 6
ER  -

Copy | Download