Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad

Muhammad Salman Arshad; Rohail Jibran; Hafiz Ayaz ul Qasmi

doi:doi:10.11648/j.sjbm.20190705.14

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Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad

Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi

Published in Science Journal of Business and Management (Volume 7, Issue 5)

Received: 31 August 2019 Accepted: 15 October 2019 Published: 23 October 2019

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Abstract

The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.

Published in	Science Journal of Business and Management (Volume 7, Issue 5) This article belongs to the Special Issue Pure Marketing and Management
DOI	10.11648/j.sjbm.20190705.14
Page(s)	127-134
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Consumers' Preferences, Branded, Non-Branded, Mobile Phone Industry

References

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APA Style

Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi. (2019). Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Science Journal of Business and Management, 7(5), 127-134. https://doi.org/10.11648/j.sjbm.20190705.14

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ACS Style

Muhammad Salman Arshad; Rohail Jibran; Hafiz Ayaz ul Qasmi. Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Sci. J. Bus. Manag. 2019, 7(5), 127-134. doi: 10.11648/j.sjbm.20190705.14

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AMA Style

Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi. Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Sci J Bus Manag. 2019;7(5):127-134. doi: 10.11648/j.sjbm.20190705.14

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@article{10.11648/j.sjbm.20190705.14,
  author = {Muhammad Salman Arshad and Rohail Jibran and Hafiz Ayaz ul Qasmi},
  title = {Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad},
  journal = {Science Journal of Business and Management},
  volume = {7},
  number = {5},
  pages = {127-134},
  doi = {10.11648/j.sjbm.20190705.14},
  url = {https://doi.org/10.11648/j.sjbm.20190705.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190705.14},
  abstract = {The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.},
 year = {2019}
}

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TY  - JOUR
T1  - Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad
AU  - Muhammad Salman Arshad
AU  - Rohail Jibran
AU  - Hafiz Ayaz ul Qasmi
Y1  - 2019/10/23
PY  - 2019
N1  - https://doi.org/10.11648/j.sjbm.20190705.14
DO  - 10.11648/j.sjbm.20190705.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 127
EP  - 134
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20190705.14
AB  - The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.
VL  - 7
IS  - 5
ER  -

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Author Information

Muhammad Salman Arshad

Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan
Rohail Jibran

Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan
Hafiz Ayaz ul Qasmi

Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan

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Plain Text BibTeX RIS

APA Style

Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi. (2019). Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Science Journal of Business and Management, 7(5), 127-134. https://doi.org/10.11648/j.sjbm.20190705.14

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ACS Style

Muhammad Salman Arshad; Rohail Jibran; Hafiz Ayaz ul Qasmi. Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Sci. J. Bus. Manag. 2019, 7(5), 127-134. doi: 10.11648/j.sjbm.20190705.14

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AMA Style

Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi. Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Sci J Bus Manag. 2019;7(5):127-134. doi: 10.11648/j.sjbm.20190705.14

Copy | Download

@article{10.11648/j.sjbm.20190705.14,
  author = {Muhammad Salman Arshad and Rohail Jibran and Hafiz Ayaz ul Qasmi},
  title = {Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad},
  journal = {Science Journal of Business and Management},
  volume = {7},
  number = {5},
  pages = {127-134},
  doi = {10.11648/j.sjbm.20190705.14},
  url = {https://doi.org/10.11648/j.sjbm.20190705.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190705.14},
  abstract = {The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.},
 year = {2019}
}

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TY  - JOUR
T1  - Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad
AU  - Muhammad Salman Arshad
AU  - Rohail Jibran
AU  - Hafiz Ayaz ul Qasmi
Y1  - 2019/10/23
PY  - 2019
N1  - https://doi.org/10.11648/j.sjbm.20190705.14
DO  - 10.11648/j.sjbm.20190705.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 127
EP  - 134
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20190705.14
AB  - The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.
VL  - 7
IS  - 5
ER  -

Copy | Download