The market for the visual arts carries out a complex activity, which requires identifying key variables to establish valid investment criteria and obtain reasonable profits. This calls for differentiating the purpose of the purchase as either an investment or a collection. Then, focusing on the work and the artist, the trajectory of iconic and emerging elements is investigated and compared to identify the criteria that the buyer should consider when acquiring a piece of visual art. Accurate parameters are needed to invest considering this economic activity has clearly defined segments. For this reason, the claimed characteristics of the artwork, the artist and the market must be assessed as well as the need for the art piece or the added value that an artwork offers to the market and the reason why a certain amount of money must be paid to obtain it. The aim of the present research is to identify key variables to establish valid investment criteria, taking the case of the contemporary Venezuelan Art Market as basis. To achieve this objective, the documentary research methodology was applied and, in addition, interviews with some market agents were carried out, which revealed the presence of many agents with various interests within the market. As a conclusion, the study revealed that the visual arts market is a complex market, which requires different actors to handle accurate and reliable information when making purchasing or sales decisions.
Published in | Science Journal of Business and Management (Volume 7, Issue 6) |
DOI | 10.11648/j.sjbm.20190706.12 |
Page(s) | 140-149 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2019. Published by Science Publishing Group |
Art Market, Artwork (Piece), Artist, Collector, Investor, Profits
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APA Style
Elio Amilcar Farfan Torrelles. (2019). Criteria for Investing in the Market of Visual Arts. Science Journal of Business and Management, 7(6), 140-149. https://doi.org/10.11648/j.sjbm.20190706.12
ACS Style
Elio Amilcar Farfan Torrelles. Criteria for Investing in the Market of Visual Arts. Sci. J. Bus. Manag. 2019, 7(6), 140-149. doi: 10.11648/j.sjbm.20190706.12
AMA Style
Elio Amilcar Farfan Torrelles. Criteria for Investing in the Market of Visual Arts. Sci J Bus Manag. 2019;7(6):140-149. doi: 10.11648/j.sjbm.20190706.12
@article{10.11648/j.sjbm.20190706.12, author = {Elio Amilcar Farfan Torrelles}, title = {Criteria for Investing in the Market of Visual Arts}, journal = {Science Journal of Business and Management}, volume = {7}, number = {6}, pages = {140-149}, doi = {10.11648/j.sjbm.20190706.12}, url = {https://doi.org/10.11648/j.sjbm.20190706.12}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190706.12}, abstract = {The market for the visual arts carries out a complex activity, which requires identifying key variables to establish valid investment criteria and obtain reasonable profits. This calls for differentiating the purpose of the purchase as either an investment or a collection. Then, focusing on the work and the artist, the trajectory of iconic and emerging elements is investigated and compared to identify the criteria that the buyer should consider when acquiring a piece of visual art. Accurate parameters are needed to invest considering this economic activity has clearly defined segments. For this reason, the claimed characteristics of the artwork, the artist and the market must be assessed as well as the need for the art piece or the added value that an artwork offers to the market and the reason why a certain amount of money must be paid to obtain it. The aim of the present research is to identify key variables to establish valid investment criteria, taking the case of the contemporary Venezuelan Art Market as basis. To achieve this objective, the documentary research methodology was applied and, in addition, interviews with some market agents were carried out, which revealed the presence of many agents with various interests within the market. As a conclusion, the study revealed that the visual arts market is a complex market, which requires different actors to handle accurate and reliable information when making purchasing or sales decisions.}, year = {2019} }
TY - JOUR T1 - Criteria for Investing in the Market of Visual Arts AU - Elio Amilcar Farfan Torrelles Y1 - 2019/12/04 PY - 2019 N1 - https://doi.org/10.11648/j.sjbm.20190706.12 DO - 10.11648/j.sjbm.20190706.12 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 140 EP - 149 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.20190706.12 AB - The market for the visual arts carries out a complex activity, which requires identifying key variables to establish valid investment criteria and obtain reasonable profits. This calls for differentiating the purpose of the purchase as either an investment or a collection. Then, focusing on the work and the artist, the trajectory of iconic and emerging elements is investigated and compared to identify the criteria that the buyer should consider when acquiring a piece of visual art. Accurate parameters are needed to invest considering this economic activity has clearly defined segments. For this reason, the claimed characteristics of the artwork, the artist and the market must be assessed as well as the need for the art piece or the added value that an artwork offers to the market and the reason why a certain amount of money must be paid to obtain it. The aim of the present research is to identify key variables to establish valid investment criteria, taking the case of the contemporary Venezuelan Art Market as basis. To achieve this objective, the documentary research methodology was applied and, in addition, interviews with some market agents were carried out, which revealed the presence of many agents with various interests within the market. As a conclusion, the study revealed that the visual arts market is a complex market, which requires different actors to handle accurate and reliable information when making purchasing or sales decisions. VL - 7 IS - 6 ER -