The Impact of Social Media on Business Marketing and Consumer Shopping

Ting Xu

doi:doi:10.11648/j.ijla.20200805.12

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The Impact of Social Media on Business Marketing and Consumer Shopping

Ting Xu

Published in International Journal of Literature and Arts (Volume 8, Issue 5)

Received: 25 July 2020 Accepted: 8 August 2020 Published: 18 August 2020

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Abstract

In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.

Published in	International Journal of Literature and Arts (Volume 8, Issue 5)
DOI	10.11648/j.ijla.20200805.12
Page(s)	272-276
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Social Media, Marketing, Consumer Decision Making, The Leakage of Citizen Privacy, Future Development

References

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[2]	Mikalef, P., Giannakos, M. and Pateli, A., 2013. Shopping and word-of-mouth intentions on social media. Journal of theoretical and applied electronic commerce research, 8 (1), pp. 17-34.
[3]	Wu, S. I., 2003. The relationship between consumer characteristics and attitude toward online shopping. Marketing intelligence & planning, 21 (1), pp. 37-44.
[4]	Kim, A. J. Y. and Ko, E. J., 2010. The impact of design characteristics on brand attitude and purchase intention-focus on luxury fashion brands. Journal of the Korean Society of Clothing and Textiles, 34 (2), pp. 252-265.
[5]	Lannes, B., 2019. What’s Powering China’s Market for Luxury Goods. Bain & Company.
[6]	Cervellon, M. C. and Lirio, P., 2016. When employees don't 'like their employers on social media. MIT Sloan Management Review.
[7]	Yoo, C. W., Kim, Y. J. and Sanders, G. L., 2015. The impact of interactivity of electronic word of mouth systems and E-Quality on decision support in the context of the e-marketplace. Information & Management, 52 (4), pp. 496-505.
[8]	Atkinson, S., 2018. WeChat Hits One Billion Monthly Users–Are You One of Them? BBC News.
[9]	Babić Rosario, A., Sotgiu, F., De Valck, K. and Bijmolt, T. H., 2016. The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors. Journal of Marketing Research, 53 (3), pp. 297-318.
[10]	Cheung, C. M. and Lee, M. K., 2012. What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision support systems, 53 (1), pp. 218-225.
[11]	Marwick, A. E. and Boyd, D., 2014. Networked privacy: How teenagers negotiate context in social media. New media & society, 16 (7), pp. 1051-1067.
[12]	Soltani, A., Canty, S., Mayo, Q., Thomas, L. and Hoofnagle, C. J., 2010, March. Flash cookies and privacy. In 2010 AAAI Spring Symposium Series.
[13]	Andrews, L., 2012. I know who you are and I saw what you did: Social networks and the death of privacy. Simon and Schuster.
[14]	Norberg, P. A., Horne, D. R. and Horne, D. A., 2007. The privacy paradox: Personal information disclosure intentions versus behaviours. Journal of consumer affairs, 41 (1), pp. 100-126.
[15]	Lister, M., Giddings, S., Dovey, J., Grant, I. and Kelly, K., 2008. New media: A critical introduction. Routledge.

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APA Style

Ting Xu. (2020). The Impact of Social Media on Business Marketing and Consumer Shopping. International Journal of Literature and Arts, 8(5), 272-276. https://doi.org/10.11648/j.ijla.20200805.12

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ACS Style

Ting Xu. The Impact of Social Media on Business Marketing and Consumer Shopping. Int. J. Lit. Arts 2020, 8(5), 272-276. doi: 10.11648/j.ijla.20200805.12

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AMA Style

Ting Xu. The Impact of Social Media on Business Marketing and Consumer Shopping. Int J Lit Arts. 2020;8(5):272-276. doi: 10.11648/j.ijla.20200805.12

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@article{10.11648/j.ijla.20200805.12,
  author = {Ting Xu},
  title = {The Impact of Social Media on Business Marketing and Consumer Shopping},
  journal = {International Journal of Literature and Arts},
  volume = {8},
  number = {5},
  pages = {272-276},
  doi = {10.11648/j.ijla.20200805.12},
  url = {https://doi.org/10.11648/j.ijla.20200805.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijla.20200805.12},
  abstract = {In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.},
 year = {2020}
}

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TY  - JOUR
T1  - The Impact of Social Media on Business Marketing and Consumer Shopping
AU  - Ting Xu
Y1  - 2020/08/18
PY  - 2020
N1  - https://doi.org/10.11648/j.ijla.20200805.12
DO  - 10.11648/j.ijla.20200805.12
T2  - International Journal of Literature and Arts
JF  - International Journal of Literature and Arts
JO  - International Journal of Literature and Arts
SP  - 272
EP  - 276
PB  - Science Publishing Group
SN  - 2331-057X
UR  - https://doi.org/10.11648/j.ijla.20200805.12
AB  - In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.
VL  - 8
IS  - 5
ER  -

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Author Information

Ting Xu

Department of Art, Coventry University, Coventry, United Kingdom

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APA Style

Ting Xu. (2020). The Impact of Social Media on Business Marketing and Consumer Shopping. International Journal of Literature and Arts, 8(5), 272-276. https://doi.org/10.11648/j.ijla.20200805.12

Copy | Download

ACS Style

Ting Xu. The Impact of Social Media on Business Marketing and Consumer Shopping. Int. J. Lit. Arts 2020, 8(5), 272-276. doi: 10.11648/j.ijla.20200805.12

Copy | Download

AMA Style

Ting Xu. The Impact of Social Media on Business Marketing and Consumer Shopping. Int J Lit Arts. 2020;8(5):272-276. doi: 10.11648/j.ijla.20200805.12

Copy | Download

@article{10.11648/j.ijla.20200805.12,
  author = {Ting Xu},
  title = {The Impact of Social Media on Business Marketing and Consumer Shopping},
  journal = {International Journal of Literature and Arts},
  volume = {8},
  number = {5},
  pages = {272-276},
  doi = {10.11648/j.ijla.20200805.12},
  url = {https://doi.org/10.11648/j.ijla.20200805.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijla.20200805.12},
  abstract = {In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - The Impact of Social Media on Business Marketing and Consumer Shopping
AU  - Ting Xu
Y1  - 2020/08/18
PY  - 2020
N1  - https://doi.org/10.11648/j.ijla.20200805.12
DO  - 10.11648/j.ijla.20200805.12
T2  - International Journal of Literature and Arts
JF  - International Journal of Literature and Arts
JO  - International Journal of Literature and Arts
SP  - 272
EP  - 276
PB  - Science Publishing Group
SN  - 2331-057X
UR  - https://doi.org/10.11648/j.ijla.20200805.12
AB  - In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.
VL  - 8
IS  - 5
ER  -

Copy | Download